The new GetMoving! Identity is shown above. It must be visible on every communication. Whether it is letterhead, signage or a promotional item, the identity should be displayed prominently and consistently to promote clear and instant recognition. Careful and strategic planning have gone into the creation of this logo. The graphic elements all work as a unit. Do not modify the color or configuration of the logo in any way. The guidelines on the following pages will help insure that every application of the new identity will be accurate and successful. The logo is downloadable in 2 file formats: jpg and pdf. If you need a different file format, please contact us.
This document provides and explains specific guidelines and general, functional recommendations for the use of the identity system. Use of this guide will ensure proper implementation, control and maintenance of the brand. Our goal, of course, is a uniformly high quality and consistent image for all communications that carry the Brand Identity.
The success of the program rests in our collective hands and depends on our shared willingness to cooperate to achieve that goal.
All materials carrying the brand are subject to review to ensure usage compliance. We appreciate your interest in partnering with the GetMoving! initiative, and we hope you will find the relationship of great value in helping you achieve your own goals quickly and efficiently.
If you have any questions or comments regarding this guide, please contact:
Jan Jann
815-489-1256 (ofc.)
815-987-3767 (fax)
jjann@rockfordymca.org